Sales can be a cold kick in the crotch.
I’ve talked about this before – They Won’t All Buy On The First Try
I recently had a conversation with a potential new client. He had the good fortune of having some national exposure and got 500 people to sign up on his list in one day. YAY!
The bad news…
Not a single prospect bought his product. To say he’s disappointed is the ultimate in understatements. He’s crushed.
He’s spent months building his product. He’s invested a lot of money. And time.
But here’s the sad part – he’s ready to give up.
After sending a total of three emails to these 500 prospects he’s ready to throw in the towel and declare the project a failure. I feel for him. But this is no time to fold. In fact…
It’s time to double-down!
I’ve talked about the buying patterns of prospects before. Rarely will all your buyers come from the first attempt. It’s all about building trust and converting over time. The perfect fit for drip marketing. The perfect fit for email.
If you had a list of 500 warm prospects and they hadn’t purchased from your first email series/sales page. What would you do next?