As a reader of this blog, you get to live vicariously through my email inbox. Normally sharing means the most brilliant messages that I receive. But today, I'm sharing with you the …
Direct Links To SPAMland
I think I've shared this here before but it is worth repeating... SPAM filters hate direct links in your bulk emails. Even more, they REALLY HATE Bitly, Tiny URL and the like. Here's why. When …
The End Of Marketing *** WARNING – MATH AHEAD ***
This is the end, beautiful friend This is the end, my only friend, the end Of our elaborate plans, the end ~ The Doors Business works backwards. Whether setting a goal or …
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Segment Emails By Communication Style
I was talking with a friend this week about a proposal he received for some consulting work. It was EXTREMELY detailed. The proposal was line after line of a spreadsheet. Describing tasks and listing …
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A Mule, a Horse, Billy Carter
If you're old enough, you might remember the Tonight Show skit Johnny Carson used to do - Carnac. Carnac The Magnificent was a seer and a sage. He was able to predict the answers to questions that …
Marketing Is All About The Numbers
Know Thy Numbers Last week I was at a networking luncheon put on by my friend Kurt Scholle. During the presentation, he asked how many in the room of 17 attendees ran their P&L on a regular …