You probably know my mantra - One Email, One Action. Your website is similar in that every page has a purpose. Every page has a goal. Every page has a value. Imagine you had to pay for every …
Start ‘Em Young
Email delivery is a big deal. Let me say that again... Email delivery is a BIG DEAL. If your email never reaches your prospects' inbox, it doesn't matter what your subject line is or how …
The Ultimate Guide to Using Rules in Ontraport
INDEX What can you accomplish with rules? The Mechanics of Ontraport Rules Types of Rules in Ontraport Global vs Sequence Rules Use Cases for Ontraport Rules Making Rules …
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Your Service is Your Best Marketing
I'm a little miffed right now. So take that into account as you read this... I've said this hundreds of times before and yet I'm still amazed at the craptacular level of service out there in …
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Pardon Me, Do I Know You?
I can't emphasize enough the importance of marketing consistency. Here's a story about NOT being consistent... A few days ago I saw a Facebook ad. It was from a corporation. I clicked on the …
Did your business forget to say ‘Thank You’?
Your email thank you page is your first impression Every email service provider such as MailChimp, Constant Contact and my favorite, Ontraport, provide a default thank you page for new subscribers to …
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