Email delivery is a big deal. Let me say that again... Email delivery is a BIG DEAL. If your email never reaches your prospects' inbox, it doesn't matter what your subject line is or how …
What is Your Email Marketing Goal?
When someone signs up on your email list, do you have a goal for that prospect? I find most business owners don't. They are just worried about getting more and more and more and more email …
Blocking Bots From Filling In Email Forms
In a thread on one of my Facebook groups, Rick brought up adding a captcha to your email submission form to block spam bots from submitting them. While it is one way, I don't like them because it adds …
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Single Opt-in VS Double Opt-in Email Signups
There are a couple of ways to add email addresses to your list - single opt-in and double opt-in. While this has long been a debate in internet circles, you can actually get the best of both worlds by …
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Do that to me one more time
Are you familiar with the Captain and Tennille classic? In this song from 1979, Tennille sings the following... Say those words again like you just did Oh baby Tell it to me once again What …