(& don't listen to your marketing guy) Last night I was watching The Late Show with Seth Meyers. He was interviewing the editor of The New Yorker Magazine, David Remnick. Seth asked him how the …
**WARNING: BAD, BORING CONTENT INSIDE**
I'm on an email list that recently decided to go daily. Bad decision. Now I'm not opposed to daily emails. I'm on three different daily lists. This latest being the third one. I'm about to remove …
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The Simple 65mph Marketing Test
While flying up I-94 near Libertyville, Illinois, I handed Jennine my cell phone. "Take a picture of that billboard," I urgently commanded. I had seen the billboard before. The last time we passed …