You probably know my mantra - One Email, One Action. Your website is similar in that every page has a purpose. Every page has a goal. Every page has a value. Imagine you had to pay for every …
Sans Technology
It's going to be a tough week for me. I'm going cold-turkey on my best friend - my trusty iPhone 5s. I've had it for almost three years. It seems like a member of the family. It's always at dinner …
Back When I Was Your Age
On Friday, I've been invited to speak at one of the local high schools about my career. This should be interesting. At the time I went to high school, I never imagined I'd be doing marketing …
NEW DESIGN + SAME OFFER + SAME AUDIENCE = SAME RESULTS
Recently I witnessed one of the worst converting landing pages I think I've ever seen. It started out converting at about 9%. OUCH! So they tried a new landing page. 3%. …
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A Picture is Not Worth a Thousand Words
This is an email I received today. Notice anything wrong? Not a single word of content! In the comments below I'll give you a glimpse of what the sender intended for me to see. I didn't see it …
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Don’t Make Me Squint – I Have Lazy Eyes
I was reading today's email from Perry Marshall and once again found myself skipping and skimming through it until I said F-it. Delete. (Actual I took a screenshot first - for you!) As I was …
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