I recently I gave a talk about email marketing to a local networking group. It was encouraging. I don't know if I'm getting better at the message, or if businesses are finally starting to see the …
Back When I Was Your Age
On Friday, I've been invited to speak at one of the local high schools about my career. This should be interesting. At the time I went to high school, I never imagined I'd be doing marketing …
Is Your Free eBook Repelling Potential Clients?
The dreaded eBook lead magnet. Quick, how many ebooks do you have in a folder on your computer waiting to get to read? A search of my "Free PDF book" folder reveals I have 93 ebooks in there that …
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Marketing Consistency Attracts Your Perfect “Who”
I've been reading Truett Cathy's book "Eat Mor Chikin - Inspire More People." I always find it interesting that fast-food restaurants, such as his Chick-fil-A, place so much emphasis on …
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The Tenth Man
I'll start by saying this has nothing to do with email. But it is a good business concept. I was watching World War Z the other night. I know, I'm way behind. In the movie, the …
Everything Old is New Again
I sat in for part of Frank Kern's latest webinar yesterday. I'm always curious about what Frank is up to because he is one of the greatest marketers and salesmen I've ever …