Email delivery is a big deal. Let me say that again... Email delivery is a BIG DEAL. If your email never reaches your prospects' inbox, it doesn't matter what your subject line is or how …
The Ultimate Guide to Using Rules in Ontraport
INDEX What can you accomplish with rules? The Mechanics of Ontraport Rules Types of Rules in Ontraport Global vs Sequence Rules Use Cases for Ontraport Rules Making Rules …
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Email Active Re-Engagement
Tom Reber just forwarded to me an email he received from AppSumo. Seems Tom requested their app but never installed it on his website. They sent him a few emails to encourage him to use it but then …
A Picture is Not Worth a Thousand Words
This is an email I received today. Notice anything wrong? Not a single word of content! In the comments below I'll give you a glimpse of what the sender intended for me to see. I didn't see it …
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The Red Padlock on Gmail Emails
If you're a GMAIL user, you may have noticed a new icon appearing in your emails the last couple of days. It's an alert that lets you know that the sender didn't use an encrypted email protocol …
Good Marketing Is Not Black Magic
I recently had a conversation with a prospective client. They needed some help building their email list. It was exactly the kind of project I love working on; create a white-paper lead magnet, build …