Over the last few days, I've been helping a client with a product launch. We opened the cart on Wednesday night and gave customers until Sunday to get in on the special launch pricing. More …
Cohesion – Autoresponders Need To Work Together
Welcome auto-responders need a goal. This initial series of emails need to work together towards one purpose. I used to take the "I can outrun them" approach. Rush to set up an optin and write an …
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Pardon Me, Do I Know You?
I can't emphasize enough the importance of marketing consistency. Here's a story about NOT being consistent... A few days ago I saw a Facebook ad. It was from a corporation. I clicked on the …
The River of Marketing Leads
I like to think of lead flow as a river. New prospects can entire the river at any point. Some are ready to buy today, some aren't even thinking about buying yet. There are many tributaries that …
Business Lessons From David Bowie
Ironically, Jennine and I just watched a David Bowie documentary on New Years Day. I learned a lot about him and I've been thinking it over from a business perspective ever since. Here's what I'm …
Giving Your Existing Clients A ‘Picnic’ Moment
What's more valuable to your bottom-line - selling 10 NEW customers or selling 10 EXISTING customers a new product/service? Now I don't know what YOU THINK the answer is, but I bet I can predict …
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