We've all heard about the importance of split testing. Rarely do we get to see a master of it in action. If you're not familiar, split testing is showing different versions of a marketing/sales …
Communication Breakdown
As a reader of this blog, you get to live vicariously through my email inbox. Normally sharing means the most brilliant messages that I receive. But today, I'm sharing with you the …
GOALLLLLLLLLL!
The key to any great business is a plan. Where are you going? How will you know when you get there? The same holds true for your email plan. (You have one, right?) Most businesses I work …
NEW DESIGN + SAME OFFER + SAME AUDIENCE = SAME RESULTS
Recently I witnessed one of the worst converting landing pages I think I've ever seen. It started out converting at about 9%. OUCH! So they tried a new landing page. 3%. …
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Online Sales Are All About Reducing The Friction
Today I found an ad in my Facebook feed for a band I had never heard of before. They were advertising their upcoming concert....in Anaheim. If you don't know, I live outside Chicago. The ad …
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The End Of Marketing *** WARNING – MATH AHEAD ***
This is the end, beautiful friend This is the end, my only friend, the end Of our elaborate plans, the end ~ The Doors Business works backwards. Whether setting a goal or …
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