I recently I gave a talk about email marketing to a local networking group. It was encouraging. I don't know if I'm getting better at the message, or if businesses are finally starting to see the …
You Are NOT Your Audience
(& don't listen to your marketing guy) Last night I was watching The Late Show with Seth Meyers. He was interviewing the editor of The New Yorker Magazine, David Remnick. Seth asked him how the …
The Tenth Man
I'll start by saying this has nothing to do with email. But it is a good business concept. I was watching World War Z the other night. I know, I'm way behind. In the movie, the …
A Mule, a Horse, Billy Carter
If you're old enough, you might remember the Tonight Show skit Johnny Carson used to do - Carnac. Carnac The Magnificent was a seer and a sage. He was able to predict the answers to questions that …
Squirrel! The Marketer’s Dilemma
I'm the King of squirrel. I like a shiny object even better than the next guy. But I know that I'm not even on the scale compared to other entrepreneurs out there. Fun story... I have a friend …
The River of Marketing Leads
I like to think of lead flow as a river. New prospects can entire the river at any point. Some are ready to buy today, some aren't even thinking about buying yet. There are many tributaries that …