You probably know my mantra - One Email, One Action. Your website is similar in that every page has a purpose. Every page has a goal. Every page has a value. Imagine you had to pay for every …
What Would You Do Without Email?
I recently I gave a talk about email marketing to a local networking group. It was encouraging. I don't know if I'm getting better at the message, or if businesses are finally starting to see the …
Why Would Anyone Care About a Square Pencil?
Most folks like to talk in features... The pencil is rectangular. It has all steel construction. It includes 5 hours of video lessons. But prospects don't get excited about features. …
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Marketing Is All About Consistency
This is Striker. In his day he was the most persistent dog ever to play fetch. "Throw the ball. Throw the ball. Throw the ball....Hey, I have an idea. Why don't you throw the …
Sending ONTRAPORT Emails By Time Zone
Timing is critical in marketing. You've probably read dozens of articles about WHEN to send an email. Or post a Facebook update. Or post to Twitter. To make the most of this information, it's …
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