When I say "automated email" what's the first thing that jumps to mind? If you're like most people, you probably think about lead generation and a welcome auto-responder. But automated email …
Segment Emails By Communication Style
I was talking with a friend this week about a proposal he received for some consulting work. It was EXTREMELY detailed. The proposal was line after line of a spreadsheet. Describing tasks and listing …
Continue Reading about Segment Emails By Communication Style →
I’m Ready to Give Up on Marketing Automation
As a guy who loves to use software to automate things, this post pains me. But it's real. Marketing automation platforms aren't perfect. Automation users - even less so. Software platforms …
Continue Reading about I’m Ready to Give Up on Marketing Automation →
What is Your Email Marketing Goal?
When someone signs up on your email list, do you have a goal for that prospect? I find most business owners don't. They are just worried about getting more and more and more and more email …
A Mule, a Horse, Billy Carter
If you're old enough, you might remember the Tonight Show skit Johnny Carson used to do - Carnac. Carnac The Magnificent was a seer and a sage. He was able to predict the answers to questions that …
The Power of a Deadline
Over the last few days, I've been helping a client with a product launch. We opened the cart on Wednesday night and gave customers until Sunday to get in on the special launch pricing. More …