It’s been a week here since the proverbial shit hit the fan.
I’m so proud of my clients and other entrepreneurs who are hitting this thing head-on.
I’ve been super busy this week helping them shift their businesses to navigate the current “normal.”
The theme I’m seeing is “Be the Leader.”
People everywhere are at the very least nervous. Nervous about getting sick. Nervous about the economy. Nervous about their own financial situation. Of course, some are in full-on panic mode as well.
While government might be the ones on TV, entrepreneurs are the grass-roots leaders of this country.
We’re the ones who will define what our new economy will look like.
This week I’ve seen a huge shift in businesses moving to online content delivery.
For those who were already there, many have opened up their content for free as they realize that millions of folks are trapped at home with nothing but time on their hands.
For those who have still been delivering content the “traditional” in-person way, they’re taking this wake-up call to get with the 21st century.
If you’re in that second camp, here are my suggestions…
You don’t need to have the “perfect” course or content ready on day one. Just get something up there.
USE WHAT YOU HAVE
There’s no need to order expensive lights or a new video camera. Do the best with what you have. The idea is to convey quality information. Not top-level production.
If you have a phone, you have a camera. There are plenty of free/simple video editors out there.
Not comfortable on camera? It’s 2020, get over it. If you can’t…consider audio-only or written content. Everyone learns in a different way, so you may connect better with audio learners or written learners.
TAKE YOUR AUDIENCE ON A JOURNEY
Half the fun of creating an online program is sharing its creation with your audience. Let them see behind the scenes. Ask them for input. Ask for early-adopters to review your content. Make the creation of your product a story people want to follow.
PICK A LONG-TERM PLATFORM
In my years doing this, I’ve moved many course creators from one platform to another. Think it through before you settle on a platform for your content. While it’s pretty easy to update the content on your existing platform, it’s painful to switch platforms when you realize that what you have doesn’t give you the options you need.
It’s the platform I settled on for my own courses after trying several others. It’s the same conclusion reached by many of my clients.
It’s super flexible and works with Ontraport, Infusionsoft, ActiveCampaign, Drip, ConvertKit, or Keap.
AccessAlly has these great features built right in…
- Mobile-friendly order forms (connected to your Stripe or PayPal accounts)
- Video progress tracking
- Certificate generation
- Affiliate management
- Deep integration with your email/CRM platform
I only give AccessAlly one negative mark…it’s a WordPress plugin, so you’ll need to build your content completely within WordPress. The upside is you can design anything you want in WordPress — you’re not stuck with some pre-determined layout like most Learning Management Systems. The downside is you need to be comfortable with WordPress and themes. Otherwise, AccessAlly is awesome!
If you’d like to take AccessAlly for a spin, you can see a full demo version and receive special incentives here.
When you determine AccessAlly is the right fit for you, purchase it through the links in this email and I’ll give you free access to my Triple-Loop Auto-Responder System. It’s a step-by-step system for writing your initial email welcome drip campaign.