I sat in for part of Frank Kern’s latest webinar yesterday. I’m always curious about what Frank is up to because he is one of the greatest marketers and salesmen I’ve ever witnessed.
Yesterday he proved it again.
The pitch in all the emails leading up to the webinar was that Frank would show you the 3 biggest markets for selling information online. He would also show you how to find clients with money.
The beauty of Frank Kern is his ability to make you think that everything is new and he just figured it out. Even though he straight out said “this has all been done before,” I still felt like I was seeing a new revelation. It may be old, but it’s got that new Frank Kern smell to it.
The three markets were nothing I hadn’t heard before. The system he was promoting was nothing new. Yet, I was mesmerized.
Frank has this way of making you think you’re learning something special. That no one else knows this. Frank just “stumbled” on it. It’s very unassuming. He never brags about him being a genius or a super-smart businessman. Quite the opposite. He’ll tell you he’s not very smart.
All this is by design. I don’t know that he set out to design it, or if he just stumbled into the Frank Kern persona, but I’m sure today he knows exactly what he’s doing. He knows the formula and he uses it over and over.
But all this got me thinking about my business. Even though it’s all old-hat to me, my clients and prospects don’t have the same experience. They’re coming from a different location. They may be starting at step one or step 51, but they’re still behind me. And it’s very new to them.
I’ve worked very hard in the last few months to be less “preachy” and more “teachy.” To be the friend that’s there to show them around the next corner when they’re ready.
I have a call today with a client who is new to Ontraport. We’re going to cover the basics of how to create and send an email. To me it’s like pouring a cup of coffee, to them it’s completely overwhelming and confusing. My job is to make it “Frank Kern” new and simple for them. To build in that sense of discovery and possibility.
