Email marketing may not be the latest or sexiest, but it’s still the 800 pound gorilla
If you’re reading any marketing or industry magazine, you might think email has fallen out of favor. Facebook, Twitter, SMS and Pinterest are the future saviours.
Email is still one of the best uses of your marketing dollars. Especially for a service-based business where building trust is essential.
Consumers still buy based on email
Social media has its place in marketing. But so does email.
Platforms like Facebook, Twitter and Pinterest are great for finding new clients. Like the name says, it’s social.
But email is still the champ of selling.
In a recent study, ExactTarget found “a staggering 77% of consumers told us that they prefer to receive permission-based marketing communications through email.”
Clearly folks would rather have their marketing coming through their email. In the same study, 94% of consumers preferred some form of marketing through email. The only thing they overwhelmingly didn’t want in their inbox was SPAM.
In another study from Convince and Convert, 44% of respondants said they made at least one purchase last year based on a promotional email.
Still not convinced?
Experian, the credit score company, found for every $1 spent, $44.25 is the average return on email marketing investment. That’s some serious ROI!
Aren’t governments, Google and others cracking down on SPAM?
In short, yes.
But here’s the good news, the less SPAM out there, the fewer emails consumers must weed through to find yours! If you are doing things the right way, SPAM shouldn’t be much of a concern for you.
Hasn’t Google made it harder to get your email?
Yes, Google has changed a couple of key items concerning email delivery.
They recently added tabs to their web-based email. But if your customers are interacting with your emails they are auotmatically moved out of the promotions tab. And over 50% of Google users check their email on a smartphone. There are no tabs on a smartphone.
Email is still the best way to automate your education-based marketing campaign
Setting up a series of automatic emails to go out to new subscribers on your list is the best way to introduce them to your company. For you, the business owner, it’s a great use of resources. Create a system one time and consumers could benefit from it for years to come!