Tom Reber just forwarded to me an email he received from AppSumo. Seems Tom requested their app but never installed it on his website. They sent him a few emails to encourage him to use it but then they sent him the email I’m attaching below.
It’s pretty harsh. But you know what? It worked! Tom installed the app.
At this point, AppSumo had nothing to lose. If they offended Tom with this message, so what? He wasn’t using it anyway.
Keeping an engaged list is becoming more and more important. Not only are you paying for the dead weight on your list, but more importantly…
Non-engaged contacts are destroying your deliverability!
Services like Gmail and Yahoo have gotten so much smarter over the years. They know your list better than you do. When your list hits their servers, they know it. And they know how engaged your list is. If no one ever opens your emails, they assume no one wants your emails and you’re much more likely to go to the places you don’t want to end up – SPAM and promotions folders. Uck!
Almost every email service will let you build a segment of your list that hasn’t opened or clicked an email in ages. Sending them a series of A.R.E. emails is a great way to get them in…or get them out.
I know what you’re thinking – “But I spent a lot of time/money/energy getting them on my list!” So what? Knowing what you know today (that they don’t care) would you go out and spend money to acquire them again? No! So why do you insist on continuing to pour energy into a bad relationship? Cut the cord!
You can spin these people into another burner email list (maybe on a server whose mascot is a monkey?) and continue to throw hail mary emails out to them. That way they’re not pulling down your main list. Or…
Import them into FB and create a custom audience that your can market to through FB ads. Chances are they forgot who you are and why they’re on your list anyway. FB ads will let you start the relationship all over or promote something entirely different.
Are you using A.R.E in your email plan?
Here is the AppSumo email in its entirety…
***************************************************************************
I’m going to unsubscribe you
Unless…
At some point, you gave us this email, which meant that you’re interested in using SumoMe.
But you haven’t installed it yet.
I don’t want to keep you around if you’re not really interested. Managing 200,000+ emails is expensive, and we could be spending that money on whiskey and tacos.
So here’s the deal: finish installing in the next 24 hours or I’m kicking you out. No more webinars, blog posts, case studies, nada.
As a reminder, here’s why SumoMe kicks ass:
Get 200-300% more email signups
See your Google Analytics stats live
Add sexy mobile-friendly share buttons to everything
Don’t even get me started on the reading-completion and click-tracking tools.
To install in 37 seconds:
If you’re using WordPress follow along here
If you’re using any other type of site, go here
Once you install we’ll send you ideas for the best ways to get the most out of the tools.
Don’t throw away what we almost had…
Nat
P.S. Using SumoMe is completely FREE. If you got stuck last time, then click here for WordPress help. Or click here for other sites.
