(& don't listen to your marketing guy) Last night I was watching The Late Show with Seth Meyers. He was interviewing the editor of The New Yorker Magazine, David Remnick. Seth asked him how the …
NEW DESIGN + SAME OFFER + SAME AUDIENCE = SAME RESULTS
Recently I witnessed one of the worst converting landing pages I think I've ever seen. It started out converting at about 9%. OUCH! So they tried a new landing page. 3%. …
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Is Your Free eBook Repelling Potential Clients?
The dreaded eBook lead magnet. Quick, how many ebooks do you have in a folder on your computer waiting to get to read? A search of my "Free PDF book" folder reveals I have 93 ebooks in there that …
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Online Sales Are All About Reducing The Friction
Today I found an ad in my Facebook feed for a band I had never heard of before. They were advertising their upcoming concert....in Anaheim. If you don't know, I live outside Chicago. The ad …
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Marketing Consistency Attracts Your Perfect “Who”
I've been reading Truett Cathy's book "Eat Mor Chikin - Inspire More People." I always find it interesting that fast-food restaurants, such as his Chick-fil-A, place so much emphasis on …
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Why Would Anyone Care About a Square Pencil?
Most folks like to talk in features... The pencil is rectangular. It has all steel construction. It includes 5 hours of video lessons. But prospects don't get excited about features. …
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