As a reader of this blog, you get to live vicariously through my email inbox. Normally sharing means the most brilliant messages that I receive. But today, I'm sharing with you the …
Email Active Re-Engagement
Tom Reber just forwarded to me an email he received from AppSumo. Seems Tom requested their app but never installed it on his website. They sent him a few emails to encourage him to use it but then …
50 Ways to Love Your Lever
When I say "automated email" what's the first thing that jumps to mind? If you're like most people, you probably think about lead generation and a welcome auto-responder. But automated email …
Segment Emails By Communication Style
I was talking with a friend this week about a proposal he received for some consulting work. It was EXTREMELY detailed. The proposal was line after line of a spreadsheet. Describing tasks and listing …
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I’m Ready to Give Up on Marketing Automation
As a guy who loves to use software to automate things, this post pains me. But it's real. Marketing automation platforms aren't perfect. Automation users - even less so. Software platforms …
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He’s Berning You at Email Marketing
This whole Bernie Sanders thing is getting serious. He's outpacing Obama's fundraising efforts from 2008 and he's doing it with supposedly tiny donations. The number his campaign keeps quoting is $27. …
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