Marketing Automation Services
"Look at the Bible. It could be just a list of rules, but it's not -- it's stories. Stories resonate with people. Lists do not."~ Brian McDonald A couple weeks ago I shared how Amazon got me to buy a …
Continue Reading about Invisible Ink: A Practical Guide to Building Stories (Book Review) →
If you're moving from MailChimp or Aweber to Ontraport, the concept of lists vs tagging can be a bit confusing. I made a short video to help you spot the difference and get used to working in …
Continue Reading about List-Based vs Tag-Based Email Systems →
You probably know my mantra - One Email, One Action. Your website is similar in that every page has a purpose. Every page has a goal. Every page has a value. Imagine you had to pay for every …
We've all heard about the importance of split testing. Rarely do we get to see a master of it in action. If you're not familiar, split testing is showing different versions of a marketing/sales …
I met a lady at a local networking event sometime last year. Ever since then, she insists on adding me to her email list on a semi-regular basis. It goes like this.... She adds me to her list. I …
Continue Reading about How NOT To Make Friends While Networking →
I recently I gave a talk about email marketing to a local networking group. It was encouraging. I don't know if I'm getting better at the message, or if businesses are finally starting to see the …
