Email delivery is a big deal. Let me say that again... Email delivery is a BIG DEAL. If your email never reaches your prospects' inbox, it doesn't matter what your subject line is or how …
The Ultimate Guide to Using Rules in Ontraport
INDEX What can you accomplish with rules? The Mechanics of Ontraport Rules Types of Rules in Ontraport Global vs Sequence Rules Use Cases for Ontraport Rules Making Rules …
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You Are NOT Your Audience
(& don't listen to your marketing guy) Last night I was watching The Late Show with Seth Meyers. He was interviewing the editor of The New Yorker Magazine, David Remnick. Seth asked him how the …
Direct Links To SPAMland
I think I've shared this here before but it is worth repeating... SPAM filters hate direct links in your bulk emails. Even more, they REALLY HATE Bitly, Tiny URL and the like. Here's why. When …
Back When I Was Your Age
On Friday, I've been invited to speak at one of the local high schools about my career. This should be interesting. At the time I went to high school, I never imagined I'd be doing marketing …
GOALLLLLLLLLL!
The key to any great business is a plan. Where are you going? How will you know when you get there? The same holds true for your email plan. (You have one, right?) Most businesses I work …