It's going to be a tough week for me. I'm going cold-turkey on my best friend - my trusty iPhone 5s. I've had it for almost three years. It seems like a member of the family. It's always at dinner …
Don’t Sell Yourself Short When Pricing Your Products
$1,000 car vs $80,000 car Can you picture them in your mind? Just by saying the price do you have an instant perception of the look and feel of the vehicle? Of course you do. The $1,000 car …
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Frank Kern’s Clone
We've all heard about the importance of split testing. Rarely do we get to see a master of it in action. If you're not familiar, split testing is showing different versions of a marketing/sales …
Communication Breakdown
As a reader of this blog, you get to live vicariously through my email inbox. Normally sharing means the most brilliant messages that I receive. But today, I'm sharing with you the …
How NOT To Make Friends While Networking
I met a lady at a local networking event sometime last year. Ever since then, she insists on adding me to her email list on a semi-regular basis. It goes like this.... She adds me to her list. I …
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What Would You Do Without Email?
I recently I gave a talk about email marketing to a local networking group. It was encouraging. I don't know if I'm getting better at the message, or if businesses are finally starting to see the …