I recently had a conversation with a prospective client. They needed some help building their email list. It was exactly the kind of project I love working on; create a white-paper lead magnet, build …
After The Networking Event Is Over
When I come home from networking events I usually have a dozen business cards in my pocket. These are from people I met at the event and had a short conversation with. Now what do I do with …
What’s The Difference Between Autoresponders And Drip Marketing
People new to content marketing often confuse two terms; autoresponders and drip marketing. While the two terms are often interchanged, they do not mean the same thing. Drip Marketing Drip …
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3 Ways to Ensure Your Email Finds The Inbox
You can write the best most awesomest email ever, but if it doesn't get into your subscribers inbox it won't help change their lives one bit. If they never see it, they won't become a customer, and …
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Do that to me one more time
Are you familiar with the Captain and Tennille classic? In this song from 1979, Tennille sings the following... Say those words again like you just did Oh baby Tell it to me once again What …
Did your business forget to say ‘Thank You’?
Your email thank you page is your first impression Every email service provider such as MailChimp, Constant Contact and my favorite, Ontraport, provide a default thank you page for new subscribers to …
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