This is an email I received today. Notice anything wrong?
Not a single word of content! In the comments below I’ll give you a glimpse of what the sender intended for me to see. I didn’t see it because 99% of this email is an image.
Sending your email as an image only is not a good idea for several reasons….
– I CAN’T SEE IT! Many people have images turned off by default. Most email programs allow you to turn off images. Some people with limited data plans turn them off. Others don’t like the distraction. Others are worried about viruses in image files. Don’t assume everyone is seeing your images.
– SPAM filters don’t like a low ratio of words to images. An old spammers trick is to mask offensive copy in an image file that the filters can’t read. Therefore, SPAM filters are wary of image-only emails.
– Images are harder to make mobile friendly. This image is hard to read on my phone. It forces me to do the pivot/pinch/zoom dance. You can use responsive design to make text larger on a mobile device. Images are limited to the width of the phone.
If you are using images be sure to use ALT tags for your images. Notice this image doesn’t have one. They should have included an ALT tag that said something like “Great Summer Deals” or “Turn images on – You’re missing out on some great deals”. Something to let me know there was an image and I should look at it.
Here is what I was supposed to see….