Every business owner needs a leg up. And the quickest (and cheapest) way to improve yourself and your business is through books!
You’ve heard ‘knowledge is power?’ Well I say KNOWLEDGE IS MONEY. In fact I saw a great sign recently…
Rich people have big libraries, Poor people have big TVs
That is so true.
To help grow your library here are ten books you must read. FYI – all of the links in this post are affiliate links for Amazon. Admit it. You were going to buy them there anyway. 🙂
WARNING: This is the book I read that caused me to sell my remodeling company. Proceed with caution..
Yep, it’s true. After reading this book I realized that I didn’t own a company as much as I owned my job. For the next three years I worked on building a real business that didn’t need me to be there every moment of the day. In the end I sold it.
MJ’s style resonates with me completely. He is the same age as me. He is also originally from Chicago. So I connect with him and everything he has to say in this book. If you want to see a bigger future for your business…read this book.
Thou Shall Prosper: Ten Commandments for Making Money
by Rabbi Daniel Lapin
This book will change the way you view money. Rabbi Lapin explains how the Jewish tradition places a different emphasis on money than others. Not only why their attitudes are different, but how these differences translate into wealth.
This is a book I go back to over and over.
Most books on business plans are way too complicated. Truth is, business plans don’t need to be complicated. They just need to help guide your vision.
Jim Horan breaks down a business plan into its most simple elements. Letting you really focus on what’s important – your business. Not on creating a business plan.
If you need to create a formal business plan for an investor or a bank, this is probably not the book for you. But if you want a business plan to help your future decision making (the BEST reason to have one) this book is wonderful.
I’ve read this book twice in my life. The first time I was too stupid to get it. Actually I thought I was too busy to put it into practice. Which is funny, because that’s exactly what this book is trying to get through your thick skull. 🙂
I guess the second time I read it I was a little more receptive. It was right after I had read the first book on this page, The Millionaire Fastlane. I WANTED to make a change this time and Gerber’s book got me started. Today I LOVE automation and systems. So if you think you’re too busy to read a book. Then you need to read this one!
This is the first book I ever read about marketing after starting my remodeling business. It completely changed my definition of marketing.
Prior to Levinson’s book I always equated marketing with advertising. And with big money. But I learned from Jay that marketing isn’t about spending money on fancy newspaper ads. It’s about getting results.
His simple ideas were some of the first I put into place. I credit him with starting me on a path of marketing exploration. This is the book that started it all and I haven’t stopped yet.
I discovered podcasts in 2007 after I got an iPhone. It seemed no matter what marketing show I listened to, they were always talking about this guy named Dan Kennedy. Eventually I took the hint and bought this book.
Since then I’ve read many of his books. Also books by his numerous students. Dan Kennedy certianly didn’t invent direct response marketing, but I believe he brought it to the masses. And the reason is because he makes it simple. His books are written in a very easy to follow format and style. He makes you believe that you’re an idiot if you don’t follow his advice. It’s so easy!
Which is exactly why many people dislike Dan Kennedy’s books. But on the other hand, he has a legion of followers and devotees. Whether you love him or hate him the information in this book is rock solid. And great if you’re just beginning to learn direct response marketing.
Read the book and form your own opinion.
This book is written by a down-on-his-luck lawyer who learned to say thank you. It tells the story of how this mind shift changed the course of his life.
It’s a powerful message and honestly, one I need to go back and re-read. After finishing this book I was writing thank you notes for EVERYTHING. I’ve since fallen out of practice, but I should start again.
Kralik’s story is inspirational. By the time you finish this book you will think thank you notes will save the world! And maybe they will.
Reading John’s book will give you a new perspective on gratitude.
Have you ever had one of those Matrix experiences? The one where you swallow the red pill and suddenly the truth is revealed.
That’s what happened to me when I discovered DiSC styles. Suddenly it all made sense. Why I got along great with some people and couldn’t stand others. Why I worked well with some and not others. Why all my clients were engineers and accountants.
Since then I’ve never hired an employee without first learning their DiSC profile. The results were amazing. My employees were actually suited for the job they were hired! They were happier and so was I. No more drama.
But the best thing about DiSC? I got to know myself. I now see why I tick the way I do. And I’m comfortable with it.
Hiring employees is tough. Real tough. After a couple of bad attempts at hiring my first employees, I bought this book. It gave me some very practical steps to screen and hire employees.
If you’ve made a few bad hiring decisions, add this book to your shelf to make a better choice next time.
I had the privileged of seeing Tony Dungy speak while promoting this book. What an amazing human being!
Tony will show you the true definition of a servant leader. He lives to serve others. Whether it be his family or his employees. Tony is a true mensch.
I still own all of these books. You will find every one of them on the bookshelf beside me as I write this.
Over the years I have gone back time and again to refer to these gems. You can’t go wrong with any one of them.
What is your favorite business book of all time?